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Benefits of Search Engine OptimizationSearch Engine Optimization is the single most effective online marketing tool that you can use to help grow your business for years to come. If done properly, your website will continue to receive benefits from the higher search engine rankings and you will continue to get more targeted (organic) traffic to your website. Advertising, on the other hand, is a 'use-it and it's gone' kind of thing. Advertisements are a disposable asset and if you're not advertising effectively, it is a waste of time and money with potentially minimal sales for your marketing efforts. Organic (natural) traffic is the most desirable traffic and has a higher conversion rate than non-organic traffic since it is these particular visitors that are specifically looking for products or services similar to yours. They don't generally care who they buy from, they just want the product or service so if you are not in the top of the searches, you may not get that chance to convince them they should buy from you. A Client's True ExperiencEPrior to hiring me, one of my clients was consistently paying $1,000.00 each month in online advertising costs with Google Ads to try and gain new customers. This is not uncommon since most people want to be at the top of the search results and are willing to pay because they think it will get them there. However, what most people don't realize is that online advertising campaigns do not help to improve your website rank in the search engine results. When this website owner contacted me, I researched his current website. I told him what could be done to increase the website traffic and I was hired on the spot. Within the first two months of creating his new custom website, and using my initial search engine optimization techniques implemented throughout the entire design process, this client was then able to come up naturally on the first and second pages of the search results in a heavily targeted area. So, he cancelled his online advertising campaigns and has started getting new targeted traffic ... without paying the large monthly advertising fees! Here is where I need to state the disclaimer ... When checking out web designers and search engine optimization experts, you should be aware that if anyone promises they will put you in the #1 position, you should run the other way because no one can guarantee results for any website. Your search engine ranking can only be secured by the search engines and their algorithym. And, it could take up to 9-12 months for the full effects of any website optimization to be seen. However, with that said, I have never had results take more than 2 months before changes were starting to be seen in the search engine rankings. In my experience, it typically takes around a month before you will start seeing some results. |
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