What is Search Engine Optimization (SEO)?
Search Engine Optimization, or SEO - for short, is a method of making a website 'better' in the realm of the search engine world. It impacts the visibility of a website and helps the website to rank higher in the searches (naturally and organically). Naturally and organically are terms that are used to describe that the website comes up higher in the searches without having to pay for online advertising. So, since it comes up naturally and organically, the search engine optimization helps the website to have a greater value. Advertising is a use-it-and-it's-gone kind of thing, whereas, search engine optimization continues to help the website, long after it is finished. Search engine optimization is well worth it's price, if done properly.
How long does Search Engine Optimization (SEO) take to do to a website?
Proper search engine optimization is a lengthy process. The more that is done to your website, the higher your website will rank. Even once you do the recommended things, there are things that will need to be updated every so often to keep the website fresh.
To maximize your SEO efforts, you'll want to analyze your website traffic daily, during and after the process so that you know what specific elements are helping your website the most. Keep in mind that some effects of the search engine optimization may not be seen until months after it has already been done to your website.
If Search Engine Optimization (SEO) is such a great thing, why doesn't everyone do it ?
Not everyone knows how to perform search engine optimization techniques. And, because of this, many people don't want to hire someone else to do it for them because it is generally an expensive service. It is a time-consuming process to do to/for a website. Most people don't realize, though, that the benefits will far outweigh the initial cost of the optimization to the website.
What are the costs of Search Engine Optimization (SEO)?
Costs of search engine optimization can range, depending on who does it and what exactly they do for you.
At Hunter Creative Group, we automatically incorporate the initial search engine optimization techniques into each step of the custom website design process - at no additional cost! We are able to do this because we start our websites from scratch so it doesn't take much additional time to incorporate the optimization techniques right into the website design as we are creating it. Plus, we want to give each of our custom websites the best possible base to build upon and we know that the better your website does, the better Hunter Creative Group will do! It's a win-win situation for everyone!
After the website is designed, we'll explain some of the additional things that YOU can do to help market your business online and help strengthen your website positioning in the search engines even more. Anything that is done, over and above, what we do will only continue to help strengthen your website. The majority of the suggestions will not cost you any money to implement, but will only require an investment of your time.
However, even if you choose not to do anything on the list, your website will still have a much stronger foundation that will help to drive new targeted customers to your website. Nothing further is required to gain benefits of our custom website's search engine optimization boost.